Ensuring brands make their strongest first impression.
The popular tech and advertising conference TalkForum NYC had expanded to include new conferences in Los Angeles and Atlanta, as well as new formats like cause marketing. We distilled the brand to its essence–the intimacy of dialogue–and created an architecture that gives them the flexibility to continue to grow.
CLIENT: TalkForum NYC
Cybersecurity is a hackneyed, oft stereotyped field, but Infolock has always been different. Their proactive, holistic approach to data management called for a new brand. We built one around this simple idea: data doesn’t have to be locked down; companies just need to be locked in. The new identity is being rolled out through all channels over the next year, beginning with a new website.
Second Story was founded as “Alternative House,” a shelter where teens in crisis receive career training and life skills to start fresh. The brand wasn’t quite doing the mission justice. We gave them a new name and identity designed to give inspiration to teens, as well as the donors that fund the program.
CLIENT: SECOND STORY