THE GREAT AWAITS
Making a 150-year old heritage brand feel like an original again.
Every agency uses “storytelling” as a buzz term. We believe it’s fundamental to good advertising. With five distinct product categories–dogs, fly fishing, hunting, women’s and men’s apparel–Orvis sought to solve a challenge that had vexed them for years. No matter the channel, how to make their brand stand for one thing, instead of five? And how to do it in a way that felt both timeless and fresh? Based on the strategy, “Make an adventure out of life,” we developed The Great Awaits. And with it, a distinct storytelling style that invites outdoor lovers to imagine the joy of wading into the natural world, anticipating their own next great adventure.
Living The Dream :30
PRODUCTION COMPANY: TRAVELER FILMS
DIRECTOR: TONY MCNAMARA
EXECUTIVE PRODUCER: STEVEN GOULD
EDITORIAL: DEVIL PICTURES
“LTD” MUSIC: HIFI PROJECT
“ANTHEM” MUSIC: BROTHERYN STUDIOS
PRINT PRODUCTION: ADMIRABLE DEVIL/ORVIS CREATIVE