X

THE GREAT AWAITS

Making a 150-year old heritage brand feel like an original again.

The first Orvis opened in Vermont in 1856. Over the next century and a half, they would transform fly fishing, reinvent catalog marketing and expand to other outdoor pursuits. But there was one problem they had yet to crack: uniting five distinct product categories under one unified brand. 

The Great Awaits launched in outdoor, digital, print and direct. The ensuing 18% increase in sales led Orvis to invest in national TV spots for the first time in their 160 year history.

Request the full case study


Living The Dream :90


Anthem :30


Living The Dream :30









CLIENT: ORVIS  
PRODUCTION COMPANY: TRAVELER FILMS
DIRECTOR: TONY MCNAMARA
EXECUTIVE PRODUCER: STEVEN GOULD
EDITORIAL:
DEVIL PICTURES
TELECINE:
FACTION
AUDIO: RAINMAKER 
“LTD” MUSIC: HIFI PROJECT
“ANTHEM” MUSIC: BROTHERYN STUDIOS
———–
PRINT PRODUCTION: ADMIRABLE DEVIL/ORVIS CREATIVE

Input your text here! The text element is intended for longform copy that could potentially include multiple paragraphs.