Evolving a promotion-driven store to a purpose-driven brand.
The challenges are real, but it’s not all doom and gloom for retailers–we believe brands that make meaningful connections with customers will win out against chasing each other to the bottom with discounts. Stage Stores’ brand purpose is to help working women keep imagining the lives they want to lead. What if she let herself have a little more fun or indulged her real dreams? To deliver on that purpose, Stage committed to getting new styles in monthly. In turn, we built a brand campaign around one simple question: What will new bring out in you?
Stage saw a 600 basis point comp improvement for the quarter and significant improvement in comparable sales.
CLIENT: STAGE STORES
PRODUCTION: YONDER CONTENT
EDITORIAL: CUTTERS NY / ANDREA MENDOZA
MUSIC: HIFI PROJECT