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STAGE STORES

Evolving a promotion-driven store to a purpose-driven brand.

Department stores have to strike a balance between brand and sales. With a new platform built around Stage Stores’ key differentiator and purpose–helping working women achieve their best lives–we were able to deliver on both. And we annually executed it in 300+ pieces of unique TV and radio, representing 5 different store nameplates, all across the country.

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CLIENT: STAGE STORES
DIRECTOR: NAUTICO
PRODUCTION: YONDER CONTENT
EDITORIAL: CUTTERS NY / ANDREA MENDOZA
MUSIC: HIFI PROJECT