Evolving a promotion-driven store to a purpose-driven brand.
Department stores have to strike a balance between brand and sales. With a new platform built around Stage Stores’ key differentiator and purpose–helping working women achieve their best lives–we were able to deliver on both. And we annually executed it in 300+ pieces of unique TV and radio, representing 5 different store nameplates, all across the country.
CLIENT: STAGE STORES
PRODUCTION: YONDER CONTENT
EDITORIAL: CUTTERS NY / ANDREA MENDOZA
MUSIC: HIFI PROJECT