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SCIENTIFIC ANGLERS

Proving technical product stories can be entertaining as hell.

Most anglers could give two fish about fly line. With this Scientific Anglers campaign, we didn’t simply tell them why they should care–we proved it to them. Using real science, serious product demonstrations… and the most hardcore fly nerd the world has ever seen.

With almost zero media spend, the campaign created a 30% increase of AST Plus sales at independent fly shops and an overall business growth of 10%.

Request the full case study

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ZONKER TIME EPISODE 1:

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ZONKER TIME EPISODE 2:

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DIGITAL STINGERS AND GIFS

CLIENT: SCIENTIFIC ANGLERS
PRODUCTION: FORMER CO.
EDITORIAL: DEVIL PICTURES
TELECINE: POST-OP
AUDIO: RAINMAKER