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ORVIS HELIOS 3

Using hyper targeting to launch the most accurate fly rod ever made.

Orvis’ flagship fly rod was a category disruptor–and so the only logical thing to do was create a launch campaign to match. These eye-popping digital ads targeted rod shop owners and dealers. They lead to the H3 becoming the most pre-ordered product in the company’s history.

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CLIENT:ORVIS
PRODUCTION: SHOTOPOP
VIDEO: ROGUE
PHOTOGRAPHY: TOM CORBETT