Letting off price shoppers in on the secrets to success.
To compete out there, we believe you need a mix of head and heart. Up against fierce competition in TJ Maxx and Marshalls, Gordmans couldn’t afford to be just another generic off-price retailer. So we made a campaign all about individuality instead. For as all great bargain hunters know, it’s not really about the bargains–it’s about the thrill of the kill. And there’s no better place than Gordmans to show off your skills.
PRODUCTION COMPANY: TRAVELER FILMS
DIRECTOR: ERIC ANDERSON
EXECUTIVE PRODUCER: STEVEN GOULD
AUDIO: RICHARD HUMPHRIES