Admirable Devil

A purpose-driven creative agency proudly born in the Capitol City.

Famous
storytelling
is good for
business.

Been that way for all of time. Never more true than today. Here at the Devil, we find it’s a joyful way to help good brands solve big problems.

Agency Reel
Work
 

Truth is
a spirited
muse.

Starting from a place of purpose grounds every brand in logical and emotional truth. It also means we never have to invent a story. We simply focus our creative energies on finding provocative ways to tell the one already there.

The soul of the operation.

  • JOEL R. JOHNSON
    CHIEF STRATEGIST

    Joel has worked in three DDB agencies on two continents, and counts both Keith Reinhard and Spike Lee as former bosses. Joel managed Spike Lee’s ad agency, Spike DDB and held senior strategy roles at Omnicom shops in New York, DC, Chicago and London. In the last few years he has focused on building brands that do well by doing good, and produced several documentary films. His work has received Golden Halos, Clios, Effies, and an Emmy. He also worked client-side as CMO of the largest US coldwater conservation nonprofit, Trout Unlimited.

  • MICHAEL CARPENTER 
    CHIEF CREATIVE OFFICER

    A highly-awarded creative director who led teams at Tribal DDB and The Martin Agency when each won Adweek’s Agency of The Year. Over 20 years in the business, his work has been recognized by One Show, Cannes, The Webby’s, Lurzer’s Archive and Communication Arts to name a few. With his art director background and extensive experience in new and digital media, Michael specializes in inventing new ways to tell traditional stories.

  • BRUCE GRAY
    CHIEF CREATIVE OFFICER

    A veteran of big agencies and boutique creative firms alike, with more than 15 years experience leading creative teams and spearheading production. His career spans agencies like Taxi, Hill Holliday, Small Army and GMMB, where he’s won the hearts of clients as demanding as Barbra Streisand. A copywriter by trade, Bruce also brings experience behind the camera, directing doc-style spots and all manner of video content.

            *Admirable Devil is a certified minority-owned enterprise.

Welcome
to Team Devil.

Anybody that works with us is a Devil. Pure and simple. We’ll get in rooms together, share ideas early and walk confidently onto the ledge as one. Because that is how high impact work is made. Bonus! It’s a hell of a lot more fun this way, too.

Our partners include challenger brands, Fortune 500 companies, social activists and in-house creative teams.

 

Just a bunch
of little angels.

When you’re true to your soul, anything can be a virtue–even advertising.
And so we like to tell stories that add value to society. Whether through education, conscious capitalism or just some good, old-fashioned, honest joy.

 

Dance with
the Devil.

For work inquiries or job opportunities, please email founders@admirabledevil.com