A purpose-driven creative agency proudly born in the Capitol City.
THE WAY TO CREATE ART IS TO BURN AND DESTROY ORDINARY CONCEPTS AND TO SUBSTITUTE THEM WITH NEW TRUTHS. –BUKOWSKI
MORE GOOD SH*T. LESS BULLSH*T.
THE DEVIL’S DOCTRINE:
01 Know your values.
02 Tell your story by any means necessary.
03 Be nimble, be quick.
04 Enjoy what you do.
05 Never be afraid to create the right thing.
BACKSTORIES AND BONA FIDES.
JOEL R. JOHNSON, CO-FOUNDER,
Joel has worked in three DDB agencies on two continents, and counts both Keith Reinhard and Spike Lee as former bosses. Joel managed Spike Lee’s ad agency, Spike DDB and held senior strategy roles at Omnicom shops in New York, DC, Chicago and London. In the last few years he has focused on building brands that do well by doing good, and produced several documentary films. His work has received Golden Halos, Clios, Effies, and an Emmy. He also worked client-side as CMO of the largest US coldwater conservation nonprofit, Trout Unlimited.
MICHAEL CARPENTER, CO-FOUNDER, EXECUTIVE CREATIVE DIRECTOR
A highly-awarded creative director who led teams at Tribal DDB and The Martin Agency when each won Adweek’s Agency of The Year. Over 20 years in the business, his work has been recognized by One Show, Cannes, The Webby’s, Lurzer’s Archive and Communication Arts to name a few. With his art director background and extensive experience in new and digital media, Michael specializes in inventing new ways to tell traditional stories.
BRUCE GRAY, CO-FOUNDER, EXECUTIVE CREATIVE DIRECTOR
A veteran of big agencies and boutique creative firms alike, with more than 15 years experience leading creative teams and spearheading production. His career spans agencies like Taxi, Hill Holliday, Small Army and GMMB, where he’s won the hearts of clients as demanding as Barbra Streisand. A copywriter by trade, Bruce also brings experience behind the camera, directing doc-style spots and all manner of video content.
ADMIRABLE DEVIL IS A FULL SERVICE AGENCY. OUR FOUNDERS HAVE CREATED AWARD-WINNING WORK FOR BRANDS ACROSS NUMEROUS CATEGORIES, MULTIPLE STATES AND THE BIG BLUE SEA.
Some of our favorite clients, past and present
THE OBLIGATORY LIST OF OFFICIAL HARDWARE
One Show, Cannes, Communication Arts, Lurzer’s Archive, Webbys, FWA, Graphis, ADC, SXSWi, Addys 25 Local, 4 Best In Show, 2 District Gold, Effies, Hatch Awards, Ad Age Best Website 2006 (Pepsi), Ad Age Digital Marketer Of The Year (Pepsi), Tribal DDB, Adweek Agency Of The Year , The Martin Agency, Adweek Agency Of The Year
Branding + Positioning
Branded Content + Production
HE WHO IS NOT COURAGEOUS ENOUGH TO TAKE RISKS WILL ACCOMPLISH NOTHING IN LIFE.–MUHAMMAD ALI
WE MAKE IT SO
We believe in great ideas that benefit our clients, culture and the common good. Every retained client of Admirable Devil may nominate a nonprofit or social enterprise brand of their choice for a donation of our strategic services.
Shall we dance?
Admirable Devil is a purpose-driven creative agency born in the Capitol City. We exist to help like-minded brands break out, grow business and incite positive change. We offer the expertise, integrity and huevos to do this by whatever means necessary.
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