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WASHINGTON HEALTHPLAN FINDER

Making government healthcare look nothing like government healthcare.

When the stakes are high, marketers’ natural instinct can be to play it safe. We believe that mindset can be an even greater risk. So when Washington state asked us to create testimonial spots to promote enrollment amongst young people in their health exchange, we set out to tell these stories in a way that couldn’t be ignored. Sign-ups among young people shot up 10%.

AGENCY: GMMB
CLIENT: WASHINGTON STATE
PRODUCTION: SMUGGLER
DIRECTOR: SNIPER TWINS
EDITORIAL: COSMO STREET