Using hyper targeting to launch the most accurate fly rod ever made.
When you need to build buzz, there’s no substitute for going to influencers. We believe this works especially well if you’re in a niche category with a limited budget. Because most fly fishing buying decisions are made at the point of purchase, we created eye popping print and social ads directly targeting rod shop owners and dealers–a stark contrast to traditional fly fishing advertising. Word spread before the H3 even hit stores, creating consumer demand in the form of pre-orders.
PHOTOGRAPHY: TOM CORBETT