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LADY KILLER

Reigniting a fight by rebranding a disease.

The staggering fact: Heart disease kills more women than all cancers combined. And yet in spite of sustained awareness campaigns over the years, few women viewed it as a threat.

On issues this vital, sometimes you have to do more than simply change the narrative. We believe you must be willing to blow it up. Working with the Women’s Heart Alliance, we set out to change that perception with a campaign to demonize the disease and inspire both women and Congress to become advocates in the fight.

CLIENT: WOMEN’S HEART ALLIANCE
AGENCY: GMMB