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FORD WARRIORS IN PINK

Making a tough guy brand a force against breast cancer.

We believe CSR marketing fails when it celebrates brand over mission. We designed this initiative to celebrate real heroes and live up to Ford’s brand purpose: delivering real value to hard working people. We brought the promise to life by using the brand’s platform as a stage for survivors to share their personal stories of inspiration to drive donations to breast cancer research.

CLIENT: FORD
AGENCY: TEAM ONE
DIRECTORS: FLOW NONFICTION – David Modigliani, Matt Naylor
PRODUCTION: FLOW NONFICTION